Because No One Tells YouÂ
What To Do At The Horse Show
— You're Just Supposed To Know
Groom School is the amateurs guide to surviving (and actually enjoying) horse shows.
No judgment, no jargon, no Googling from a porta-potty— just what to do, when to do it, and how to look like you’ve been here doing it all along.
START NOWThe problem isn't that you're unprepared...
It’s that no one prepared you.Â
You used PTO for this.
Negotiated coverage at work, arranged childcare, and cleared your calendar weeks in advance.
And then you get there.
And everyone just... knows.
They know what to wear. They know when to lunge. They know where to school/stand/hack/bathe.
They show up looking calm, collected, like they've done this a hundred times. Because they have. Or because someone taught them.
But no one taught you.
You're not imagining it.
This world is separated into those who know and those that don’t. There are unwritten rules. And the expectation is that you're just supposed to know.
But you don't know.
The hunter-jumper show world runs on an invisible code. A set of strategies and routines that separates the "been-there-done-thats" from people who are just trying not to embarrass themselves.
Most riders learn it through years of expensive trial and error.
Mistakes made in public. Lessons that cost them confidence, money, and sometimes their entire show season.
You don't have that kind of time.
And you shouldn't need it.
Groom School exists because I've been on both sides of this story:Â Â
I've been the professional groom prepping horses at 5am for classes that cost more than my rent.
And I've been the Ammy standing in the aisle, pretending to text — or do important adulting stuff —just to avoid looking lost.Â
I’ve turned years of behind-the-scenes experience into a course that finally teaches you what everyone else just expects you to know.
SEE WHAT'S INSIDE GROOM SCHOOL“We went to our first show since Groom School and for the first time, I didn't feel rushed or stressed getting to the ring on time. The horse show math, and the whole Grooming Game Plan was a game-changer.”
 - Jenna, Groom School Student
Before Groom School
- You’re waking up at 4:30AM in a panic, unsure what to do first.
- You’re juggling lunge lines, hoof polish, and your nerves.
You forgot your number. Again. - You just sigh in surrender after your horse rolls between classes, and you wonder how everyone else seems so… prepared.
- You’re second-guessing everything from what you're wearing to if it's ok to head home for the day.Â
- You love showing—but it’s so much work, and by the end of the show, you're so exhausted you're wondering if it's all worth it.
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After Groom SchoolÂ
- You’ve got a Game Plan—it adjusts with your needs, and it’s actually working.
- Your morning is calm, you arrive each day knowing exactly what to do.
- You get the big picture. You’re not swept up in the horse show current, you can go with the flow.
- You’re not frazzled, you’re focused—and your horse feels it too.
- You’ve got a post-show routine that makes your horse feel just as good as they look.
And when someone asks you how long you've been showing?
You smile. Because now you’re the one that’s making it all look easy.Â
I'm Sarah and I've stood on both sides of the ring.Â
I grew up in the hunter-jumper show world. Spent years working as a professional groom across North America, including multiple seasons at WEF in Wellington, Florida - one of the most high-stakes, high-visibility show circuits in the country.
I've done the early-am lunges. I've prepped horses for five-figure classes. I've navigated the chaos, the judgment, and the unspoken hierarchy of the show grounds as both a professional groom and an adult amateur competitor.
And here's what I know:
The people who look calm, prepared, and in control aren't more talented than you. They're not more committed than you.
They just know the system.
LEARN THE SYSTEM
“The way it’s broken down — by time, by task — it just works.”
- Carrie, Adult Ammy, Groom School Student
You can try to figure it out on your own...
You can Google. You can download checklists. You can join Facebook groups, watch YouTube videos and pick up random tips from TikTok.Â
Then, you can arrive at the show still counting on your trainer to tell you when to get on.
But your trainer has a business to run, eight other riders in the group chat and a schedule that doesn't include walking you through where to lunge or when to hand-walk or if it’s too hot to wrap tonight.
That's not their job. And honestly?
They've forgotten what it's like to not know.
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And here's the thing; a new spray isn't going to calm your nerves at the in-gate.
More products won't give you peace of mind when the announcer says something you didn't catch, your class time moves up an hour and you're still in jeans.
You don't need another bottle of Show Sheen or that fancy grooming tote.
You need a plan.
Because real confidence at a horse show doesn't come from what's in your tack trunk.
It comes from knowing exactly what to do - and when to do it.
It comes from having a system that adapts when things go sideways. A routine that keeps you calm even when the schedule changes. A framework that makes you look like you've been doing this your whole life, even if this is only your third show.
That's what Groom School gives you.
"Groom School broke things down in the simplest, most efficient ways. It took the panic out of showing."
- Carrie, Oklahoma
What's Inside?
Groom School is a self-paced online course with 10 modules (29 videos total) that walk you through every single stage of the horse show experience.
You get lifetime access. Which means you can revisit it before every show, every season, forever. And when I add new content, you get that too.
No upsells. No expiration date.
What You'll Learn:Â
Equipment & Grooming Tools
→ Pack like a pro, prep with purpose. You’ll know exactly what to bring, what to skip, and how to set up and use your tools like someone who’s done this a hundred times — even if this is your first
Pre-Show Prep
→  No more scrambling. You’ll have a clear plan before you ever set foot on the showgrounds — including a checklist for what to do at home, and important conversations to have with your vet + farrier.
 Unspoken Rhythm of the Show
→ Go-with-the-flow energy. From move-in, warm up days, to Pro days, you’ll finally understand the predictable (but never explained) rhythm of horse shows.
A 5-Step Morning RoutineÂ
→ No more “where do I start?” moments in the barn aisle. This proven routine gives you a structured plan that keeps you calm, focused, and one step ahead— so you’re not playing catch-up before your day even begins.
Show Specific Strategies
→ The smart stuff no one teaches. You’ll learn strategies top teams use — like how/when to incorporate lunging, morning hacks, and managing breaks between classes — so your whole day feels more intentional, and less reactive.
AÂ Grooming Game Plan
→ Your repeatable, personalized plan. Pull it all together with a clear, daily routine tailored to you and your horse — so you’re not guessing, or starting from scratch every time.Â
Mindset Matters
→  Because when you’re frazzled, your horse feels it too. You’ll learn how to steady your energy, ditch the self-doubt, and bring calm confidence into everyday.
You'll also get:
- Bonus video tutorials: Temperature Taking, Standing Wraps, Poultice Application, Unbraiding (which seems simple until it goes very, very wrong)
- Printable checklists and packing lists for your tack trunk, trailer, and barn setup
- Show specific strategies so your whole day feels smoother, more intentional, and less reactive.
- Post-show care plans so your horse recovers like a professional athlete
- Lifetime access to everything, including future updates and bonus content
- 30-day money-back guarantee - if you're not satisfied, you get a full refund. No questions. No hassle. Â
The best time to get Groom School is right now.
So when the first show rolls around, you're not figuring it out - you're executing a plan you've already built.
No guessing. No forgetting. Just a system.Â
→START NOW FOR $157Just $157Â
That's less than a division entry fee at most rated shows. Less than your trainer split. A fraction of what you'd spend on a weekend of entries, stabling, and braiding.
THIS COURSE IS FOR YOU IF:
- You love showing your horse — but somehow every show weekend still starts in mild panic.
- You’re constantly asking yourself, “Am I doing this right?”
- You feel like you’re always two steps behind everyone else — even when you’ve prepped for weeks.
- You hate bothering your trainer with “dumb questions”… but you have about fifty of them.
- You’ve been away from showing for a while and suddenly it feels like everything changed while you were gone.
- You’ve been DIY’ing it for years and you’re over the constant trial-and-error. You just want someone to tell you what works.Â
“The ring was running ahead, so when we checked - we were 6 horses out! We were ready, and tacked up in under 5 mins, warming up when our trainer arrived. Even she was impressed!”
- Jenna, Indiana
Groom School is your best friend who has been riding her whole life taking you under her wing and telling you all the secrets.
START NOW FOR $157WHATÂ STUDENTS ARE SAYING
Your Next Show Can Look Different
Maybe your next show is in three weeks. Maybe it's next season.
Either way, you have a choice.
You can keep showing up hoping you'll figure it out as you go - hoping the schedule doesn't change, hoping you remember what you forgot last time, hoping no one notices the gaps.
Or you can show up with a system.
A plan. A routine. A framework that makes you look calm, competent, and like you've been doing this for years..